Born in New Zealand.

Our co-founder Scotty Diamond’s recovery from a serious car accident and six weeks in ICU showed him the importance of physical activity and living a healthier lifestyle. After two decades leading teams in high-pressure kitchens, from rock stars to royalty, his focus shifted to helping people take control of their health.

Joined Creative HQ’s Impact Accelerator, a programme supporting startups with the potential to create meaningful change. It helped turn an idea into something bigger and connected us with people who believed in what we were building.

Won the Māori Entrepreneur Award and People’s Choice Award at the Massey Grand Ideas competition. More importantly, it gave us confidence that the idea resonated with others and was worth pursuing.

Ran our first pilot and discovered something simple. When people feel recognised for their effort, they move more. That early feedback reinforced what we believed from the beginning.

Built and launched the first Fit Rewards prototype. It wasn’t perfect, but it gave us something real to test, improve and put in front of people.

Equity Tech joined the journey, bringing the technical expertise needed to scale Fit Rewards properly. Together, we set out to build something that could grow with the community behind it.

Launched Fit Rewards 1.0. The product you’re looking at right now. It’s only the beginning, but we’re proud of how far we’ve come and excited about what’s next.